Rat frequent flyer points
Behavioral psychologist B.F. Skinner studied reward systems, by putting rats in so-called "Skinner boxes." When the animals pulled levers, they got rewards, or not.
The rat who got food every time he pulled a lever is a lot like the shopper who gets free shipping every time he buys something from Amazon.com, or points every time he sits down to eat at T.G.I. Fridays — he goes back again and again, expecting a reward.
But take that reward away, and eventually the rat, changes behavior.
...training a rat 101...keep giving rewards :-)
The rat who got food every time he pulled a lever is a lot like the shopper who gets free shipping every time he buys something from Amazon.com, or points every time he sits down to eat at T.G.I. Fridays — he goes back again and again, expecting a reward.
But take that reward away, and eventually the rat, changes behavior.
...training a rat 101...keep giving rewards :-)
posted by Lee at 5:14 PM
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